Which? Year in Review 2016
Which? commissioned us to create their 2016 Annual Report on the back of the positive feedback they’d received from the 2015 Report we designed for them.
Now called ‘The Year in Review’, Which? needed a piece of collateral that clearly showcased the key services they offer – without feeling too corporate or stuffy. We developed a Which? ‘cityscape’ theme – this environment demonstrated everything that Which? delivered – ranging from product reviews, calling for banking reforms to Best Buy Awards. Ultimately demonstrating how their commitment to providing unbiased advice to consumers is still at the heart of everything they do.
We commissioned Illustrator Matt Johnstone to make our cityscape world come alive and Matt’s bold and playful hand-drawn illustrations embraced both traditional and digital styles, which supported the in-depth content within the report.