Which? 2015 Annual Review

We’re firm believers that you shouldn’t need a sat nav to get your way round a good annual report. Instead of simply acting as a huge summary of the previous year, annual roundups are a very effective way to engage loyal and prospective supporters. Which?’s 2015 Annual Review was no exception. And with plenty of consumer successes to pack in we worked collaboratively with the Which? team to bring its content and messaging to life for their audience of CEOs, MPs and committed consumer followers.

The result was the creation of a visual language used throughout that helpfully signposted the narrative, a useful summary chart that mapped out 2015’s consumer wins, along with a set of striking infographics. Eye-catching and easily digestible, we coupled this with a bespoke print finish to give it the premium touch it deserved.