Bupa Nurses and Care Service Portfolio

With over 22 million customers, in over 190 countries, Bupa is the leading healthcare group.

Bupa Nursing and Care Service Portfolio
Brand vs. user experience can often be a tough balancing act. For BUPA’s Nursing and Care Folder we were challenged to create something that would form the lead course material for all nurse training, whilst also being a strong brand piece.

We dramatically reorganised their content into five easily-digestible, accessible sections with enough space for valuable note-taking. We also expanded and refreshed BUPA’s existing character illustrations to position the folder as part of a cohesive set of brand collateral.